About CueX

Where behavioral science meets great design

We believe the best interventions are the ones people actually use. That's why we fuse rigorous research with human-centered design.

Our Story

Born from a simple observation

Too many well-intentioned programs and products fail, not because the idea was wrong, but because they didn't account for how people actually think, decide, and behave.

CueX was founded to close that gap. We named ourselves after the behavioral cue , the environmental or cognitive trigger that shapes action. By identifying and designing the right cues, we help organizations create experiences that drive real, lasting behavior change.

We bring together expertise in behavioral economics, UX design, and data analytics to transform how organizations engage their people and their customers.

Researchers collaborating on behavioral design

Our Team

A global team of researchers, designers, and strategists

Our consultants bring over a decade of experience spanning academia and industry, from running behavioral experiments in university labs to shipping products at scale in the private sector.

Research published in peer-reviewed behavioral economics journals. Our team has led UX programs at growth-stage companies and advised organizations across government policy, financial services, global utilities, and retail services. What unites us is a shared conviction: that evidence-based, human-centered interventions can solve the hardest organizational challenges.

10+
Years avg. experience
3
Continents represented
50+
Projects delivered
5
Core disciplines

Our Disciplines

Deep expertise across five domains

Behavioral Economics

Nudges, defaults, framing, and choice architecture

UX Design

User research, journey mapping, interaction design

Data Analytics

A/B testing, impact measurement, dashboards

Research Methods

Qualitative interviews, experiments, surveys

Strategy

Organizational change, program design, scaling